Acquire
We buy health & wellness products with loyal users and a clear reason to exist.
Welly Labs Ventures · Health & Wellness · Est. 2024 · Delaware, US
Welly Labs Ventures acquires and runs digital health apps and physical wellness destinations. We buy proven products, scale them on a shared platform and choose the path that creates the most value: hold, merge or exit.
Backed by
Announcement
The round funds app acquisitions and new, wholly owned Vellum destinations, all running on the shared Welly Labs platform and built to create lasting value.
Vellum New destinations · Targets
Shortlisted locations Istanbul · Bodrum · Kaz Mountains
Targets are forward-looking estimates and are not guaranteed.
This announcement is for information only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any offering will be made only to qualified investors through confidential offering documents.
01 Our model
Great health products are often under-scaled. We buy them, grow them faster than they could alone, then hold, merge or exit, whichever creates the most value.
Preventive health is replacing reactive medicine and AI makes personal care possible at scale. Great wellness products already exist, but many are under-resourced. We give them capital, a shared technology platform and a physical destination where their users can meet the brand.
Why now
We buy health & wellness products with loyal users and a clear reason to exist.
We move them onto our shared platform: AI, data, subscriptions, content and infrastructure.
Our central team runs growth, product and operations, and connects app users with Vellum destinations.
At scale, each product takes the path that creates the most value: long-term ownership, a strategic merger or a sale to a larger platform.
02 What we buy
DIGITAL
PHYSICAL
03 Portfolio
Destination01
Holistic Wellness Membership Club & Hotel
Ownership5%
A premium wellness and lifestyle destination addressing physical, mental and emotional well-being. Vellum Zone brings transformative wellness, membership-based living and health-focused hospitality together in one place.
Targets are forward-looking estimates and are not guaranteed.
Mobile Apps03
Leading breathwork app · Downloads
Ownership100%
10K+ active members
Developed by breath scientists and recommended worldwide by breathwork experts, coaches, psychologists and doctors. Guided breathing for stress, anxiety, sleep and performance.
Lifestyle content platform · Downloads
Ownership100%
Original fitness, yoga, meditation, mindfulness and nutrition content from Türkiye's most trusted trainers. Body, mind and spirit on one platform, for every level.
#1 skincare AI app in Türkiye · Downloads
Ownership100%
A personalised AI skin coach. One selfie analyses the skin across six critical areas, tracks it daily and guides the routine around individual triggers.
Acquisition Pipeline · Current round02
Undisclosed · Users
A market-leading pedometer and daily activity app with more than one million users. Planned for acquisition in this round, then moved onto the Welly Labs platform.
Undisclosed · Production + app tracking
Personalised supplement production paired with an app that tracks intake and progress. Planned for acquisition in this round, linking daily health data to physical products.
04 Team
We have built, scaled and sold health technology companies ourselves. Our team combines product, AI, content, hospitality and deal-making under one roof.

Managing Partner & Board Member
Serial entrepreneur, angel investor and best-selling author. Founder & CEO of Breath Hub and Nevşah Institute, president of the Breath Coaching Federation and Vice President of the Graduate School of Behavioral Health Sciences. 20+ years in breathing sciences, working with HSBC, ING Bank, Pfizer and Vodafone.
LinkedIn
Managing Partner & Board Member
Serial entrepreneur and AI technology leader. Co-founder & CTO of PulpoAR, acquired by The Glimpse Group (NASDAQ: GGRP) in 2022; board member at PulpoLabs, where Pure was co-developed with Teknasyon; Shareholder & CTO of Breath Hub. Led the establishment of Welly Labs in 2024. CEO of Payki Ventures.
LinkedIn05 Philosophy
To help people live longer, healthier and happier lives by building and scaling the products and places that make it possible.
06 Work with us
07 Contact
Investor notice
Breath Hub Corp has changed its name to Welly Labs, Inc. All rights of existing Breath Hub Corp investors, including shares, SAFEs and investment agreements, are preserved on the same terms under Welly Labs, Inc.
Filed with the Delaware Secretary of State, Division of Corporations · April 16, 2025Filing no. SR 20251598038 · File no. 6950742
No action is required. Questions: investment@wellylabs.com